The First $100,000 I Ever Made // John Baldessari

The First $100,000 I Ever Made was created by American conceptual artist John Baldessari and was placed on a 25-foot-by-75-foot billboard (above 18th St) by the High Line in New York City.

The piece comments on the concept of the billboard, exposing it as a symbol of wealth. As Fast Co. Design described it, “Woodrow Wilson’s dour green-hued mug fills an ad space where inexplicably sweaty underwear models normally consort.”

It’s interesting to note that $100,000 bills only existed during the Great Depression, and about 42,000 were ever printed. They never circulated among the general public.

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