The First $100,000 I Ever Made // John Baldessari
The piece comments on the concept of the billboard, exposing it as a symbol of wealth. As Fast Co. Design described it, “Woodrow Wilson’s dour green-hued mug fills an ad space where inexplicably sweaty underwear models normally consort.”
It’s interesting to note that $100,000 bills only existed during the Great Depression, and about 42,000 were ever printed. They never circulated among the general public.