The Mental Health of People in Sales: How to Stay Positive and Handle Difficult Situations

The Mental Health of People in Sales: How to Stay Positive and Handle Difficult Situations

If you are in sales, you would’ve experienced the anxiety of not meeting your quota. You worry that an account you have been working on for weeks or months might drop out of the negotiations. You think about how to juggle your professional and private lives because, essentially, you are always chasing after prospects and trying to close deals. If you aren’t able to manage your daily stressors, these could affect your performance and overall health.

Anxiety and depression are common in the sales industry due to the high demand and cut-throat environment. The chronic feeling of ineptness and the constant battle with the insecurity of not being able to deliver triggers fatigue, stress, and burnout. It is a known fact that selling is a highly emotional job as most employees are expected to be always confident, energetic, extroverted, and on the go.

However, this is not always the case. Losing a prospect that you have worked on for months affects your current disposition.

How to look after your mental health as Salespeople 

There are several ways to address anxiety and stress in sales, depending on the type of role a salesperson plays and their goals. 

Here’s what you can do:

Seeking medical help

Involving in physical activity 

Medication is usually taken after a diagnosis or after discussing other options with a physician and can be effective for those who suffer from depression.

As reps, you may have to deal with tasks that may require a lot of manual labor, like calculating your quota and maintaining it, which can add to your anxiety. The best way to handle this is automating these tasks using  commission automation and quota tracking software.   

How to stay positive and handle difficult situations

Below is how you can stay positive and handle the challenges that sales presents to you. 

Identify the reasons why you are going through an episode of depression or anxiety.

For example, there may be a lot of reasons why you have lost an account. Rather than letting it get you down, evaluate why you have lost the account. Was it the lack of data you presented? Was it a lack of relevance to the client’s business? Was it a bad presentation? Was it a typo?

Find the root cause of why you have lost the account and work on it. In some cases, you will have to go back to the customer to review some of the interactions you had with them. You can also do research on the company and conduct online research on the client.

The importance of self-care

Business is all about results, and every sales professional understands that his or her success depends on getting the right deal, completing the sale, and closing it successfully. The human psyche will not be able to deal with it sometimes. 

But you cannot just shut down and drop all the work you have to do, and expect yourself to be refreshed. You are, after all, in a business of energy and when your mental energy is depleted, the results that you want and need will not be achieved.

Make sure you take breaks in between your work and relax so that you don’t get drained. 

Ways you can reduce your anxiety and depression

Stress management is the most effective way to improve mental health. Not only does it have many health benefits, but it also has a positive impact on your mental health. Simply implementing effective stress management techniques could go a long way in curing your stress-related illnesses.

Here are some of the steps you can take to control your stress levels and stay mentally well:

Stop being hypercritical. Your assessment of your performance is definitely a consequence of how you see your strengths and weaknesses. As a salesperson, you need to evaluate how much you stress yourself out about everything.

You need to stop telling yourself you are not good enough and make a plan to change your attitude.


Self-awareness is the first step to success. Learn to recognize your shortcomings and the negative habits you may be developing. This will help you keep your mental health in check.

While everyone has their own set of self-harming issues, you may want to consider speaking to a therapist about them if they are triggering you and negatively affecting your performance at work. Be patient with yourself and remember that the more positive you are in your state of mind, the more productive you are.

Instead of treating yourself like a criminal, help your brain by finding ways to distract yourself or take breaks. This is not always easy, but it is worth it. Always remember that you are the only one you can control.

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